The Challenge - Trust
Another huge challenge for Truthly was proving that our information could be trusted. In our beachhead market of Autism, parents were fed up with the sheer amount of misinformation available. We had to differentiate ourselves. We did that by clearly delineating that all of our content was not only linked to a scientific study but was actually a summary of the study itself. Second, we added key indicators that our UX testing had shown people look for: author and journal. Finally, with our content, we tried to remain opinion free, and to present the positives and minuses of every study.