The Challenge - Simplicity
The final challenge was presenting complicated science in an easy to understand format. There are other online databases of health research, including Google Scholar, and the national database of health research Pubmed. Unfortunately, these research aggregators are too dense and academic for scientifically illiterate consumers to navigate. The average person simply can’t understand the information they contain in their academic format. In order to democratize health information, one of our main goals was to make sure all of our information was unpacked and easily understandable. Going a step further, we wanted the user to not just be able to understand the meaning of the research, but also be able to turn the research into action.
Over many months we developed and iterated on consistent rules and guidelines for our content. Through user testing, we determined the limits of user’s understanding, interest, and developed effective strategies for communication. I designed the on page organization of this information with the lessons we learned from testing.
The design and content strategy focused on covering the most important information to the consumer. We iterated on using non-directional language and keeping our information generic and unbiased. We focused on the meaning of the information over presenting numbers and figures, as those added unneeded complexity for the user. Finally we added manual and automatic tools to help the consumer interpret information more quickly.