Alex is a business first design leader. Previously founding partner at Skyward Agency, lead designer at MeetMindful (acquired), Havenly, and Brandfolder (acquired).

I get joy helping stakeholders, and clients reach business goals through design & I prefer projects that move the needle for humanity. Contact me with project inquiries.

Special areas of interest and relevant projects: Online dating (Meetmindful), A.I image generation (Photofeeler), Finance & Blockchain (Connectedfi, Sanu), Healthcare & Science (Innova Med, Truthly), & Interior Design (Havenly), and various interests in learning French, climbing, cooking, and board game design.

Case Studies

Case Studies

Selected works and case studies from my many years as a product designer.

Client
Photofeeler

Design Timeline
6 Months

Project Requirements
Design the first ever app for Photofeeler, the most successful photo review marketplace for dating app and professional photos. Specific KPIs included top of funnel conversion, number of photos uploaded per user & photo-tests per user.

Outcomes
Built, Pre-Launch

Client
Fanbants

Design Timeline
1 Month

Project Requirements
Design and build the first daily fantasy app for the massive Nigerian premier league market. Localize the app for a strong cultural identity, create a memorable and fun experience, and incorporate social features to enable marketplace growth.

Outcomes
Successful launch of the Bants platform in Nigeria. Acceptance into Techstars, Series A, and tens of thousands of users.

Client
Vibecheck

Design Timeline
2-3 Months

Project Requirements
Design and build a complementary ecosystem to Photofeeler, a wildly successful photo review platform.

Outcomes
Currently in pre-production. Access is password protected.